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Global Marketer Week
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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Advertising & policy
10 years of Responsible Alcohol Marketing
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
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Advertising & policy
Alcohol Marketing Road Test
Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Agency remunerationAdvertising & policy
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Advertising & policy
Alcohol marketers seek to prevent minors from seeing alcohol ads
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
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Advertising & policy
Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
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Advertising & policy
Alcohol Marketing: 2016 Year in Review
There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
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Advertising & policy
Alcohol Marketing: 2015 Year in Review
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…